Help Center/Broadcasts

How to send WhatsApp reminder messages and repeat offers using Kommo data

Updated: 2026-10-17

Want to send a WhatsApp reminder message before a contract renewal or a repeat offer after a purchase? In AnyLinga, you can set this up using Kommo lead and contact data.

An automatic segment collects contacts based on your conditions. When a contact enters the audience, an active campaign sends them an approved WhatsApp template.

How broadcasts using Kommo data work

For repeat sales on WhatsApp, use a condition based on time since purchase. For renewal reminders or birthday greetings, use a condition based on a date field in a lead or contact.

AnyLinga reads leads and contacts from Kommo and keeps the data up to date through Kommo webhooks, which it sets up automatically. Time-based conditions are checked every hour.

First, create an automatic segment. Then launch a campaign for it with sending set to When a contact enters the audience. Below are two segment options: after a purchase and before a date.

Repeat offer after a purchase

1. Create an automatic segment

• Open Broadcasts → Audiences → Create audience.
• In the Type field, select Automatic segment.
• Under Start from a recipe, select Haven’t bought in a while.
• Click Create and set up conditions.

2. Set the time since purchase

• Check the Deal in pipeline condition: the recipe selects the first pipeline, with at stage set to Closed - won.
• For an offer after six months, set {{d}} after purchase to 180 days.
• To choose a different interval, enter a number in the Passed N days after purchase condition. The default value for this field is 90.

Reminder before a date

3. Choose a reminder recipe

• Create an Automatic segment through Broadcasts → Audiences → Create audience.
• Under Start from a recipe, select Renewal soon.
• Click Create and set up conditions.

4. Choose a date field and interval

• In the Until the date in field condition, select a lead or contact field.
• In the left N days section, enter the interval. The default is 30 days.
• For a renewal reminder, select the contract end date. For a birthday greeting, select the birthday.

Refine your audience using Kommo data

5. Add CRM conditions

• In the CRM group, use Pipeline and stage: Deal in pipeline … at stage. An empty stage means any stage in the selected pipeline.
• Add Responsible user or Tags. The Has tag condition checks lead tags: any of the selected tags is enough.
• To filter by budget, use Deal amount with the more than or less than operator and a number.
• To filter by a field, use Field value: Field … equals or contains text. Contact fields are marked Contact.

6. Set up exclusions and re-entry

• If needed, add In / not in an audience or conditions under Exclude.
• Leave Do not include those who opted out of marketing broadcasts enabled. It is enabled by default.
• Under Re-entry, select Always to let contacts return each time they meet the conditions again.
• Select Once to prevent re-entry, or Do not send more often than to limit it to once every N days.

7. Review and save the rules

• Under Apply changes, select To existing contacts, which is the default, or Only to future events.
• Check the Preview section with the value Will be added: {{n}}.
• Click Save rules.

Start sending when contacts enter the audience

8. Create a campaign for the segment

• On the segment card, click Create broadcast.
• Under Send time, select When a contact enters the audience.
• To send a message to current members as well, enable Also send to those already in the audience ({{n}}).

9. Prepare the message template

• Select an approved WhatsApp template for a reminder or repeat offer.
• You can use Contact name, Lead name, and Lead budget for template variables.
• Consider the template category: reminders and confirmations may fall under Utility, while offers fall under Marketing.

10. Launch the campaign

• Click Launch. The campaign will send the template to contacts entering the audience.
• To stop the campaign, click Cancel campaign.