Use HubSpot contact segments
Filter by contact owner, lifecycle stage and lead status. Select several values within a field and combine fields; AnyLinga loads the segment from HubSpot before sending.
WABA
WhatsApp broadcasts for HubSpot
Use the HubSpot WhatsApp integration to send broadcasts to HubSpot contact segments through the official WhatsApp Business API. Receive and answer replies in HubSpot Help Desk or Inbox.
7 days · 1,000 translations · No credit card required · Any HubSpot plan
Connect WhatsApp to HubSpot in four steps
Connect your CRM and WhatsApp Business API number, then choose a HubSpot contact segment for your broadcast.
- 1
Connect HubSpot
Authorize HubSpot from the AnyLinga dashboard using OAuth, or install AnyLinga from the HubSpot app marketplace. Sign in or create an AnyLinga account and approve the connection.
- 2
Connect your WhatsApp Business API number
Connect the number in AnyLinga. Broadcasts use this number and Meta-approved templates.
- 3
Add the channel in HubSpot
In Help Desk or Inbox, go to Channels and select Connect a channel. Choose the AnyLinga channel and your number.
- 4
Send to a HubSpot segment
Open Broadcasts in AnyLinga or from the AnyLinga app page in HubSpot. Choose your contact filters and a Meta-approved template, then send now or schedule.
Send bulk WhatsApp messages to HubSpot contacts
Build an audience from CRM fields and send to up to 10,000 recipients per broadcast.
Personalize a Meta-approved template
Fill template variables with each contact's name and phone from HubSpot. Include an image or video header and quick-reply, link or phone buttons; a quick-reply button marked as opt-out blocklists the customer for all future broadcasts.
Control who receives messages and when
AnyLinga excludes duplicate, missing or invalid numbers, blocklisted contacts and contacts at the frequency limit, which defaults to one message every 7 days. Send now or schedule in your account's time zone, adjust sending speed, and pause automatically if Meta pauses the template, limits the number or restricts the account.
Open broadcasts from HubSpot
The Broadcasts page in the AnyLinga app inside HubSpot opens the broadcast window with segments and WhatsApp Business API templates. You can also create broadcasts in the AnyLinga dashboard.
Broadcasts work only with Meta-approved templates on a WhatsApp Business API number.
Track delivery, replies and message costs
Review broadcast results in AnyLinga, compare campaigns and export reports as CSV.
See what happened after sending
Track sent, delivered, read, replies, opt-outs, clicks and failures with Meta error codes, plus the delivery funnel. Read counts are available only for recipients with read receipts enabled.
Find contacts waiting for a response
The report counts a reply when a customer replies to the message or writes within 48 hours. The answered, waiting and waiting more than 30 minutes lists show who still needs a response.
Review cost per reply
See paid messages, estimated cost and cost per reply based on Meta's rate card. Compare these figures across campaigns.
Answer broadcast replies inside HubSpot
Keep customer conversations in Help Desk or Inbox. Your team replies from HubSpot, and the messages go to the customer's WhatsApp.
Receive replies in the AnyLinga channel
Customer messages arrive as HubSpot conversations. Images, voice messages and files are passed to HubSpot as attachments.
Match the HubSpot contact by phone
For WhatsApp, AnyLinga finds the contact by phone number or creates one automatically before the first message.
Choose when broadcasts appear in the thread
Show the broadcast message immediately or only when the customer replies. The default is on reply to keep the inbox clean.
Message first from a contact record
An agent can start a conversation from the HubSpot contact record. Use a Meta-approved template with WhatsApp Business API, or free text with WhatsApp via QR.
Read and reply in your working language
Incoming messages arrive in HubSpot translated into the agent's working language. The agent's reply is translated into the customer's language.
1. Customer sent
¿Puedes enviarme más información sobre la oferta?
2. Agent read
Can you send me more information about the offer?
3. Agent replied
Of course. What would you like to know?
4. Customer received
Por supuesto. ¿Qué te gustaría saber?
- Incoming messages translated in HubSpot
- Replies translated into the customer's language
- Working language chosen by each team member
- Translation can be turned off per member
Team working languages
English
Español
Português
Русский
Türkçe
Indonesia
Français
Deutsch
Italiano
More than 20 customer languages
Connect messaging channels to the HubSpot inbox
Add WhatsApp and other supported channels to Help Desk or Inbox. Each connected number is a separate source.
WhatsApp via QRReceive replies and send free-text messages from HubSpot.
WhatsApp Business APISend Meta-approved templates and receive replies; broadcasts are available only here.
Telegram botConnect a Telegram bot to the HubSpot inbox.
InstagramConnect an Instagram account to the HubSpot inbox.
Facebook PageConnect a Facebook Page to the HubSpot inbox.
Good to know
- WhatsApp groups and calls are not supported with HubSpot.
- Broadcast audiences cannot come from HubSpot lists; use filters for contact owner, lifecycle stage and lead status.
- Creating deals is not supported.
- Broadcasts are not supported on channels other than WhatsApp Business API.
- Message statuses in HubSpot are read and failed; HubSpot has no delivered status.
Pricing for WhatsApp broadcasts and HubSpot conversations
- Campaigns costs $19/month base and Workspace costs $39/month base, plus $21 per connected channel per month; broadcasts are included in both plans, and team size does not affect the price.
- A channel is one WhatsApp number, WhatsApp Business API number, Telegram bot, Instagram account or Facebook Page connection.
- Pay for 6 months to save 10%, or yearly to save 16.7%.
- The first channel includes 3,000 translations/month and each additional channel adds 1,000; extra packs are valid for one year: 2,000 for $15, 10,000 for $60 or 50,000 for $250.
- Meta bills WhatsApp Business API messages directly in your WABA with no AnyLinga markup; from October 1, 2026, rates per delivered message are $0.025 for marketing and $0.0034 for utility and service in the US and Canada, and $0.0635 for marketing and $0.022 for utility and service in the UK.
- A customer's reply opens a 24-hour window in which your replies are service messages, and Meta includes 1,000 free service messages per month per number.
Company, support and terms
About the company
AnyLinga was founded by Max Shishkin and is a Meta technology partner.
SupportContact us on Telegram at @AnyLinga_bot or email hello@anylinga.com.
Subscription cancellationCancel anytime. Your subscription stays active until the end of the paid period.
Privacy policyRead the AnyLinga privacy policy.
Terms of useReview the AnyLinga terms of use.
Questions
How does the HubSpot WhatsApp integration work?
Connect HubSpot to AnyLinga through OAuth or the HubSpot app marketplace, connect your WhatsApp Business API number, and add the AnyLinga channel in Help Desk or Inbox. Send broadcasts to HubSpot contact segments through the official API and answer customer replies inside HubSpot.
Which HubSpot plan do I need?
AnyLinga works with any HubSpot plan.
Can I send bulk WhatsApp messages to HubSpot lists or segments?
You can send to segments filtered by contact owner, lifecycle stage and lead status, with up to 10,000 recipients per broadcast. You can select several values within a field and combine fields. Audiences from HubSpot lists are not supported.
Where do customer replies arrive?
Replies arrive as conversations in the AnyLinga channel in HubSpot Help Desk or Inbox. Your team answers from HubSpot, and replies go to the customer's WhatsApp. By default, the broadcast message appears in the thread when the customer replies; you can choose to show it immediately.
Do I need WhatsApp Business API?
Yes, for broadcasts. Broadcasts require a WhatsApp Business API number and Meta-approved templates. WhatsApp via QR can also connect to the HubSpot inbox for conversations, but it does not support broadcasts.
How much does it cost?
Campaigns is $19/month base and Workspace is $39/month base, plus $21 per connected channel per month. Both include broadcasts, and team size does not affect pricing. Meta bills WhatsApp Business API messages separately in your WABA; AnyLinga adds no markup.
Does the trial require a credit card?
No. The 7-day trial has everything open and includes 1,000 translations. No credit card is required.
Can I connect several numbers?
Yes. Each connected number is a separate source in HubSpot and counts as a paid channel. One AnyLinga account connects one CRM at a time.
What is not supported with HubSpot?
WhatsApp groups, calls, audiences from HubSpot lists, creating deals and broadcasts on channels other than WhatsApp Business API are not supported. HubSpot shows read and failed message statuses, but has no delivered status.
Start your first WhatsApp broadcast for HubSpot
Connect HubSpot, choose a contact segment and send a Meta-approved template. Try AnyLinga for 7 days with 1,000 translations and no credit card required.
Start your 7-day trial